For many developers, it's easy to fall into the trap of some Architectural and Master Planning groups. While there are several good companies in our industry that can perform a reasonable job, unfortunately there are a good number of "scams" to watch out for.

We have been approached several times by developers that had received, what their hired designers considered to be, Master Plans. These so-called design documents were nothing more than rehashed illustrations and numbers. The entire process needed to be started over and the money spent to obtain these documents was lost.

Some of these design groups truly believe they are doing a good job for their clients, while others are purposely taking advantage of the esoteric nature of this type of project deliverable. Master Planning for our industry requires a highly specialized area of expertise and there are very few that have a proven track record and the experience to back up their work. We at ADS only work with the ones that have the credentials and background to satisfy our extremely high standards!

The Master Plan will be the blueprint from which every decision in your park's design will stem from. You cannot afford to leave this to chance.

 

The early concept design, or high concept phase, of a theme park’s development is a critical exercise to help ensure the success of the project. A poor, or even just average, high concept design can often lead to expenditure of excess capital for rewrites, delays and production changes.

Although there are many examples of this problem from a full park perspective and their Master Plans, we can pull from our own experience on a smaller scale. In 2006 ADS was called in for the redevelopment of the Earthquake attraction at Ramoji Film City’s Movie Magic zone. The attraction’s original planners did not set the proper pacing and number of show elements, nor did they provide a suitable script to springboard from. The production design and fabrication team did not have a solid creative vision to work from and therefore produced a lower quality product than that which could have been created, within nearly the same budget, with a proper concept design. Guest response to the test opening was less than enthusiastic.

Attraction Design Services was called upon to fix the problem with Earthquake. We rewrote the script and provided a new high concept, working within the same scope as the physical show space, equipment and creative content foundation to regulate project expenditures. The proper number of show elements were added, the media was revamped with new music, sound effects, dialog and the show was reprogrammed. Positive guest response to this upgrade was nearly 100%!

If the show’s high concept and original storyline had been executed correctly from the beginning, the project’s budget and schedule could have been drastically reduced.

We are often told how we go above and beyond expectations. Allow us to "wow" you with what we can offer and the value we can add to your development efforts.